It is not enough to just put your website out there. SEO’s (Search Engine Optimization) rules change daily, and some businesses are in categories that are populated with thousands of competitors. E-mails is not the best option either, most people delete them without even opening them. So ask yourself: What can I do? Well, you will not like my answer, but cold calling is the answer. Most professionals avoid cold calling, but it can be highly successful if you approach people with the proper attitude.
One of the problems that people face is “Fear of Rejection”. Remind yourself that people don’t reject you personally. Many of the rejections happen because they have been burned by cold callers and telemarketers in the past. Don’t take their coldness personally. Start every call with a sincere desire to see that your prospect gets what he wants, whether or not he gets it from you. Always be interested in your prospect rather than just advocating for them to buy your services or products. Honestly expressing an interest in them and remembering that you are there to provide a service. Multi level marketing is a business that helps people.
Never forget what your goal is when making call. It is not about making the sale, it is about listening to your potential client and making the appointment where you can further discuss their problems and/or concerns. It is not about you, it is about them. I am not saying that cold calling is something easy to do. You may freeze at the prospect of picking up the phone even before you make the call, but you can anticipate the objection and be ready for a good answer, so long as you do your homework on the person you are calling before you make that call.
Remember that timing is everything. Don’t get discouraged, you may call a potential client at the wrong time, but if you try calling them again at another time, it could be the best experience of your life. I have some people that hung up on me but I don’t quit, I follow up with them so I can reach my goal. You can reach yours also. Use this technique to increase any business.