Articles need to fulfill their purpose: attracting customers to your website. If they do not fulfill this, they must be retired, and new ones must be written to take their place and fulfill their purpose.
Ineffective marketing and poorly written are two of the most obvious impediments to the effectiveness of article marketing. Almost any product, service or website has already been marketed in one way or another online.
This is a testament to the growing belief in the effectiveness of article marketing, but some still have their doubts on the method because some online are poorly written. This, along with other diseases such as improper content and bad links, has even caused some to zoom out and weigh the merits and demerits of the practice.
Presentation of facts and messages is important in an article if it is to fulfill its marketing purpose. Well-researched and honestly-written content will be put to waste if it is not presented in the proper manner. Even the most boring facts and numbers can be made to look interesting to readers.
In this sense, compare article marketing to gift-wrapping: no matter how beautiful and interesting a badly wrapped object is, crumpled paper and sloppily tied ribbons make the first, unappealing impression.
Now go back to article marketing, and think of the best, most attractive way: the best quality paper and the nicest looking ribbons with which to “wrap” your. The first impression can and will always go a long way to establishing your article’s appeal.