Using emails to get subscribers to take a specific action should be one of your key internet marketing strategies. You have gotten an email to the person on your list. They opened the email. And they are reading your message.
You are not home free yet! The email has a purpose–the email’s job is to get the subscriber to take an action.
There are theories and internet marketing strategies for what actions you want your subscriber to take-I suggest rather than relying on one, you have a variety pack–not all in one email of course!
My suggestion is that one of your internet marketing strategies be to train your subscriber to take an action such as:
- go to your blog where they get more information
- watch a video–for fun, training or inspiration
- buy a product (yours or someone else’s)
- read an article
- take a survey
One of the places I see people stumble with these internet marketing strategies is in actually asking people to take the action!
First, as part of your internet marketing strategies be clear in your mind what action you want your subscriber to take. Believe me, if you don’t know the reader won’t either!
Second, ask! Don’t be shy about it. If you just put a link to your website in your signature line, you probably aren’t going to get a lot of action. Tell the reader what you want them to do. People joined your list because you gave them something they wanted…let them know you have more to offer.
Third, make it easy. Don’t make people search for a link. Make it obvious! “Click the link below to get xyz” or “to read more on this visit my blog by clicking this link.”
Fourth, give them a good reason! This is another place internet marketing strategies come into play…
- Give them a free gift or bonus for acting quickly
- Entice them to provide feedback with a reward
- Tease them with a snippet so they want to get more
- Teach a key point or two of real value-they know it’ll be worth their time to learn more
- Make the action fun
- Mix it up-don’t have every action be something they have to buy
Bottom line is there needs to be enough of a reason for them to take the action or they won’t. By incorporating emails that encourage taking action into your internet marketing strategies, your list will be more inclined to make a purchase when you ask them to take that action!